Cardiff Giant DTC

Cardiff Giant DTC

Brands that influence behaviour directly.

A house of direct-to-consumer brands across wellness, functional drinks and apparel — built to change behaviour, not just sell product.

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The brands

Four focused brands — each built to change one default.

All brands

  • Athlete wellness

    Forsport Labs

    CBD recovery and supplements: lab-tested, athlete-focused. Home of the Forsport CBD line.

    In developmentVisit

  • Functional drinks

    DYP

    Don't Yield Protocol — functional drinks (SOCIAL / FOCUS / RESET / BASE), positioned against alcohol and sugar.

    In developmentVisit

  • Menswear

    Wrest

    A menswear brand; positioning in development.

    In developmentSite soon

  • Apparel

    Emblem

    Emblem Uncollared — an apparel brand in development.

    In developmentSite soon

The system

Part of a compounding venture system.

Cardiff Giant DTC designs and operates consumer brands. The winners stay in the portfolio and fund the next build — a system, not a single bet.

Brands here share audience, distribution and operating muscle with the wider Cardiff Giant group — but each stands on its own with its own customer, product and identity.

About Cardiff Giant Holdings

Building a consumer brand, or want to talk distribution?

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