About
A house for the consumer brands inside Cardiff Giant.
What we are
Cardiff Giant DTC is the consumer-brands arm of Cardiff Giant Holdings Limited (company no. 15308128, formerly LEH Advisory Limited).
We design, build and operate direct-to-consumer brands across wellness, functional drinks and apparel. Brands and IP from wound-down legacy entities have been consolidated here so each one can compound under a single roof.
How we operate
One small operating team, one set of shared systems, four brands. Each brand has its own customer, product, and identity — but draws on shared muscle for supply, fulfilment, content, paid media and finance.
The winners stay in the portfolio and fund the next build. The brands that don't earn it get retired or rehomed. The house keeps the lessons either way.
The group
Cardiff Giant DTC is one of four operating arms under Cardiff Giant Holdings:
- Cardiff Giant VenturesInvesting and operating partnerships.
- Cardiff Giant MediaEditorial, IP and audience businesses.
- Cardiff Giant DTCConsumer brands — this house.
- BurbspaceWorkspace and community.